UNRAVELING THE IMPACT OF BRAND IMAGE ON CONSUMER PERCEPTION

Authors

  • Shabir Muhammad Graduate School of Management, Multimedia University, Cyberjaya, Persiaran Multimedia, Cyberjaya, Malaysia

Keywords:

Brand image, consumer perception, brand reputation

Abstract

This study delves into the intricate relationship between brand image and consumer perception, aiming to unravel the various dimensions of their interaction. Brand image plays a crucial role in shaping consumers' perceptions of products and services, influencing their attitudes, preferences, and behaviors. Through a comprehensive review of existing literature and empirical research, this study examines how different elements of brand image, such as brand reputation, brand identity, and brand personality, impact consumer perceptions. Insights derived from this investigation provide valuable implications for marketers seeking to enhance brand image and cultivate positive consumer perceptions.

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References

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Published

2017-01-07

How to Cite

Shabir Muhammad. (2017). UNRAVELING THE IMPACT OF BRAND IMAGE ON CONSUMER PERCEPTION. Journal of Applied Science and Social Science, 7(01), 01–07. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/103

Issue

Vol. 7 No. 01 (2017): Volume 07 Issue 01

Section

Articles

License

Copyright (c) 2017 Shabir Muhammad

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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