BRAND EXPERIENCE STRENGTH INDICATORS
Keywords:
The Brand experience, emotional marketing, BESI model, immersive experience, digital engagement, cultural alignment, individual approach, brand memory.Abstract
This article analyzes the indicators used to evaluate brand experience based on the “Brand Experience Strength Indicators” (BESI) model. The model introduces a new approach of identifying emotional, digital, and cultural interactions between brands and consumers in Uzbekistan. Through the BESI model, it becomes possible to assess a brand’s ability to remain in customer memory, deliver immersive experiences, and offer personalized services. The research has practical implications for improving marketing strategies.
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References
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