INCREASING THE COMPETITIVENESS OF SMALL BUSINESSES
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In the context of growing global competition, a lot of scientific research is being conducted in the world on using the potential of small businesses and private entrepreneurship to ensure competitiveness. Factors determining the potential of small businesses and private entrepreneurship, their impact on the level of competitiveness, opportunities for use in the interests of developing the national economy, improving the mechanism ensuring the competitive advantages of real opportunities and potential of small businesses and private entrepreneurship in the global market, developing alternative business models, introducing effective methods for the development of small businesses and private entrepreneurship in the context of digitalization, while using the achievements of modern science and practice is one of the priority areas of scientific research in this area. Effective implementation of these tasks requires accelerating work to improve the competitiveness of light industry enterprises.
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