STRATEGIC PLANNING IN ENTERPRISES AND ITS ECONOMIC EFFECTS
Keywords:
Strategic planning, economic efficiency, enterprise development, competitiveness, resource management, cost optimization, market opportunities, long-term goals, organizational strategy, business growth.Abstract
This article provides a comprehensive analysis of the essence and importance of strategic planning in enterprises and its role in enhancing economic efficiency. Strategic planning is a process through which an enterprise aligns its long-term goals and resources to strengthen competitiveness and ensure sustainable growth. The article examines the main stages, methods, and tools of strategic planning, analyzing its impact on economic performance. Effective strategic planning in enterprises contributes to improved financial indicators, cost optimization, and the creation of new market opportunities. Furthermore, the article discusses common challenges encountered during the strategic planning process and proposes ways to overcome them.
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References
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Ismailov, O. (2015). Strategic Planning in Small and Medium Enterprises. Tashkent University Press. — 210 pages
David, F. R. (2017). Strategic Management: Concepts and Cases. Pearson. — 510 pages
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