STRATEGIC PLANNING IN ENTERPRISES AND ITS ECONOMIC EFFECTS

Authors

  • Shomurodov Sherali Shukhratovich Associate Professor, Department of Economics, University of Information Technologies and Management P.F.F.D (Phd)

Keywords:

Strategic planning, economic efficiency, enterprise development, competitiveness, resource management, cost optimization, market opportunities, long-term goals, organizational strategy, business growth.

Abstract

This article provides a comprehensive analysis of the essence and importance of strategic planning in enterprises and its role in enhancing economic efficiency. Strategic planning is a process through which an enterprise aligns its long-term goals and resources to strengthen competitiveness and ensure sustainable growth. The article examines the main stages, methods, and tools of strategic planning, analyzing its impact on economic performance. Effective strategic planning in enterprises contributes to improved financial indicators, cost optimization, and the creation of new market opportunities. Furthermore, the article discusses common challenges encountered during the strategic planning process and proposes ways to overcome them.

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References

Chandler, A. D. (1962). Strategy and Structure: Chapters in the History of the American Industrial Enterprise. MIT Press. — 432 pages

Ansoff, H. I. (1965). Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion. McGraw-Hill. — 336 pages

Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press. — 396 pages

Kaplan, R. S., & Norton, D. P. (1996). The Balanced Scorecard: Translating Strategy into Action. Harvard Business School Press. — 322 pages

Ismailov, O. (2015). Strategic Planning in Small and Medium Enterprises. Tashkent University Press. — 210 pages

David, F. R. (2017). Strategic Management: Concepts and Cases. Pearson. — 510 pages

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Published

2025-06-11

How to Cite

Shomurodov Sherali Shukhratovich. (2025). STRATEGIC PLANNING IN ENTERPRISES AND ITS ECONOMIC EFFECTS. Journal of Applied Science and Social Science, 15(06), 166–171. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/1216