USE OF JARGON AND SLANG IN PRESS MATERIALS
Keywords:
jargon, slang, press materials, media communication, audience understanding, professional language, informal language, news writing, public relations.Abstract
This article analyzes the use of jargon and slang in modern press materials, focusing on their stylistic and communicative functions. These lexical units add expressiveness, personalization, and proximity to the audience. However, excessive use may undermine language norms and journalistic standards.
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