STRATEGIES FOR INCREASING THE COMPETITIVENESS OF SMALL AND MEDIUM BUSINESSES IN THE DIGITAL ECONOMY

Authors

  • Sanakulova Iroda Abrorovna Samarkand State University Kattakurgan Branch Economics (by sectors and industries) 2nd year student

Keywords:

Digital economy, small business, medium-sized businesses, competitiveness, digital transformation, e-commerce, innovation, digital marketing, technological development, strategic management.

Abstract

This article analyzes effective strategies for increasing the competitiveness of small and medium-sized businesses in the digital economy. At a time when the economy is transitioning to a digital basis on a global scale, the use of innovative technologies, e-commerce, digital marketing and automated management systems is becoming an important factor for small and medium-sized businesses. The study examines the opportunities for small and medium-sized businesses to reduce costs, expand their customer base, and improve the quality of products and services through modern technologies. The importance of digital infrastructure, state support and digital literacy is also highlighted. Using the example of Uzbekistan, strategies are developed to strengthen the competitiveness of regional small and medium-sized businesses in national and international markets through digital transformation.

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References

Tulkunovna, K. F. (2023, May). The modern stage of development of the digital economy and its impact on the development of small businesses. In Proceedings of International Educators Conference (Vol. 2, No. 5, pp. 137-140).

Dildora, S., Umidjon, X., & Abduazim, A. (2024). The role of digital economy in small business. Research and Publications, 1(1), 139-143.

Solijonovich, R. T. (2023). Development of business entities through digital technologies. Bulletin of Kokand University, 366-370.

Bayzakova, D. (2023). Entrepreneurship in the digital economy, its description. Education, science and innovative ideas in the world, 20(10), 108-112.

Khayitova, I. N. (2024). Improving small business and entrepreneurship in the digital economy. International Conference and Journal Quality Indexing Service, 1(1), 250-254.

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Published

2025-08-02

How to Cite

Sanakulova Iroda Abrorovna. (2025). STRATEGIES FOR INCREASING THE COMPETITIVENESS OF SMALL AND MEDIUM BUSINESSES IN THE DIGITAL ECONOMY. Journal of Applied Science and Social Science, 15(08), 3–7. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/1541

Issue

Vol. 15 No. 08 (2025): Volume 15 Issue 08

Section

Articles

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