PRESENTATION OF THE CULTURAL HERITAGE OF UZBEKISTAN AT INTERNATIONAL EXHIBITIONS: OPPORTUNITIES, INFLUENCE AND CULTURAL DIPLOMACY

Authors

  • Mardanova Mohinur Silk Road International University of Tourism and Cultural Heritage Department: Cultural Heritage

Keywords:

Uzbekistan, cultural heritage, international exhibitions, cultural diplomacy, national identity, Silk Road, soft power, cultural promotion, tourism, global image

Abstract

This article explores the presentation of Uzbekistan’s cultural heritage at international exhibitions and its role in shaping global perceptions, strengthening national identity, and promoting cultural diplomacy. Uzbekistan, situated on the Great Silk Road, possesses a unique historical and artistic legacy reflected in its architectural monuments, crafts, music, and intangible heritage. Showcasing this cultural wealth at international platforms not only increases global awareness of Uzbekistan but also contributes to tourism development, international cooperation, and the country’s soft power strategy. The study highlights the opportunities created by cultural promotion, its influence on international relations, and the importance of exhibitions as tools of cultural diplomacy in a globalized world.

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References

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Karimov, T., & Rustamova, N. (2019). Cultural Heritage as a Tool for Soft Power: Uzbekistan’s International Presence. Central Asian Journal of Culture and History, 3(2), 55–68.

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Published

2025-08-26

How to Cite

Mardanova Mohinur. (2025). PRESENTATION OF THE CULTURAL HERITAGE OF UZBEKISTAN AT INTERNATIONAL EXHIBITIONS: OPPORTUNITIES, INFLUENCE AND CULTURAL DIPLOMACY. Journal of Applied Science and Social Science, 15(08), 393–396. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/1632

Issue

Vol. 15 No. 08 (2025): Volume 15 Issue 08

Section

Articles

License

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