COMPARISON OF STRATEGIC AND OPERATIONAL MARKETING FEATURES

Authors

  • Bazarova Mamlakat Supiyevna Senior Lecturer of the Asian International University

Keywords:

Strategic marketing, operational marketing, marketing management, market analysis, marketing strategy, marketing operations.

Abstract

Strategic and operational marketing are two main directions of marketing activity. Strategic marketing is aimed at analyzing long-term goals and market conditions, while operational marketing is aimed at managing daily activities and achieving short-term results.

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References

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Published

2025-09-04

How to Cite

Bazarova Mamlakat Supiyevna. (2025). COMPARISON OF STRATEGIC AND OPERATIONAL MARKETING FEATURES. Journal of Applied Science and Social Science, 15(09), 12–15. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/1697

Issue

Vol. 15 No. 09 (2025): Volume 15 Issue 09

Section

Articles

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