BANKING MARKETING AND PROMOTION STRATEGIES
Keywords:
banking marketing, promotion strategies, digital transformation, customer experience, banking products and services.Abstract
The article discusses the issues of banking marketing and strategies for promoting banking services. The authors analyze the main elements of banking marketing, as well as current trends in the development of strategies for promoting banking services. The article notes that banking marketing is an important tool for improving the efficiency of banks. It allows banks to adapt their activities to the needs of customers, as well as effectively compete in the banking services market.
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