THE ROLE OF CONTEXT IN INTERPRETING INDIVIDUALISTIC AND COLLECTIVISTIC PROVERBS: A CROSS-CULTURAL STUDY ANNOTATION

Authors

  • Panaeva Kunduzkhon Probationary Lecturer at the Department of Translation Theory and Comparative Linguistics, Faculty of Foreign Philology, National University of Uzbekistan named after Mirzo Ulugbek.

Keywords:

individualism, collectivism, proverbs, culture, context, cross-cultural study, interpretation, cultural dimensions, social norms, communication.

Abstract

This article explores the influence of context on the interpretation of proverbs through the lens of cultural dimensions such as individualism and collectivism. Proverbs are concise, memorable aphorisms that have encapsulated folk wisdom and moral codes for centuries. However, their meaning can shift significantly depending on the context and the cultural background of the individual. This study uses a cross-cultural approach to identify differences in the interpretation of proverbs originating from individualistic (Western) and collectivistic (Eastern) cultures. The results suggest that context plays a crucial role in understanding the meaning of proverbs and leads to people from different cultures interpreting them in distinct ways.

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References

Hofstede, G. (1980). Culture's Consequences: International Differences in Work-Related Values. Beverly Hills, CA: Sage Publications.

Kashima, Y., & Kashima, E. S. (1998). Culture and language: The case of the proverb. Journal of Cross-Cultural Psychology, 29(4), 481–504.

Lau, A. H. (1996). Proverbs and the folk-wisdom of the Chinese. New York, NY: Peter Lang Publishing.

Mieder, W. (2004). Proverbs: A Handbook. Westport, CT: Greenwood Press.

Triandis, H. C. (1995). Individualism and Collectivism. Boulder, CO: Westview Press.

Yankah, K. (1989). The proverb in the context of Akan rhetoric. New York, NY: Peter Lang Publishing.

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Published

2025-09-09

How to Cite

Panaeva Kunduzkhon. (2025). THE ROLE OF CONTEXT IN INTERPRETING INDIVIDUALISTIC AND COLLECTIVISTIC PROVERBS: A CROSS-CULTURAL STUDY ANNOTATION. Journal of Applied Science and Social Science, 15(09), 134–137. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/1730

Issue

Vol. 15 No. 09 (2025): Volume 15 Issue 09

Section

Articles

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