ELECTRONIC BUSINESS AND MOBILE COMMERCE: OPPORTUNITIES, CHALLENGES, AND FUTURE TRENDS

Authors

  • Ilkhom Uktamovich Muqimov Pedagogue, Department of General Technical Sciences, Asia International University

Keywords:

Electronic business, e-commerce, mobile commerce, digital economy, information technology, consumer behavior, artificial intelligence, blockchain, cybersecurity.

Abstract

 Electronic business and mobile commerce have become essential components of the twenty-first century global economy. This paper examines the historical evolution, theoretical frameworks, technological infrastructures, and social implications of e-business and mobile commerce. It highlights the role of digital transformation in reshaping business strategies, consumer behavior, and regulatory frameworks. The analysis extends to the challenges posed by cybersecurity threats, the digital divide, and ethical considerations in online trade. Drawing on recent case studies and global adoption statistics, the study identifies both the opportunities and the barriers that digital commerce presents to businesses, consumers, and policymakers. The discussion concludes by evaluating future trends shaped by artificial intelligence, blockchain, augmented reality, and sustainability movements. The findings confirm that e-business and m-commerce are not temporary phenomena but enduring paradigms of economic and social interaction in the digital age.

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References

Turban, E., King, D., Lee, J., Liang, T. P., & Turban, D. C. (2018). Electronic Commerce: A Managerial and Social Networks Perspective. Springer.

Laudon, K. C., & Traver, C. G. (2020). E-commerce: Business, Technology, Society. Pearson.

Chaffey, D. (2015). Digital Business and E-Commerce Management. Pearson Education.

OECD (2021). Digital Economy Outlook. Paris: OECD Publishing.

Porter, M. E. (2001). Strategy and the Internet. Harvard Business Review.

UNCTAD (2022). Digital Economy Report. United Nations.

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Published

2025-09-17

How to Cite

Ilkhom Uktamovich Muqimov. (2025). ELECTRONIC BUSINESS AND MOBILE COMMERCE: OPPORTUNITIES, CHALLENGES, AND FUTURE TRENDS. Journal of Applied Science and Social Science, 15(09), 429–433. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/1805

Issue

Vol. 15 No. 09 (2025): Volume 15 Issue 09

Section

Articles

License

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