THE ROLE OF STRATEGIC MANAGEMENT PRACTICES IN DRIVING COMPANY INTERNATIONALIZATION WHILE ENSURING SUSTAINABLE GROWTH
Keywords:
Strategic management, internationalization, sustainable growth, competitive advantage, innovation, risk management, global markets.Abstract
This article explores the role of strategic management practices in enabling companies to successfully expand into international markets while maintaining sustainable growth. It highlights how strategic analysis, innovation, competitive positioning, and risk management contribute to internationalization. Furthermore, it emphasizes the need for balancing economic performance with environmental and social responsibility. By examining global and regional examples, the study demonstrates that effective strategic management is crucial for ensuring long-term competitiveness in an increasingly globalized world.
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