PROSPECTS FOR GLOBAL TOURISM DEVELOPMENT: DIGITALIZATION, SUSTAINABILITY, AND EMERGING TRENDS
Keywords:
tourism development, digitalization, sustainability, smart tourism, regional tourism, socio-economic impact, global challenges, sustainable practicesAbstract
The global tourism industry is undergoing significant transformation, shaped by digitalization, sustainability imperatives, socio-cultural dynamics, and global challenges such as the COVID-19 pandemic. This article examines the major drivers of change and strategic opportunities for sustainable tourism development. The study highlights the role of technology, particularly digital platforms, virtual and augmented reality, and smart tourism, in reshaping tourist experiences and destination management. Furthermore, sustainability emerges as a central dimension, integrating environmental, social, cultural, and economic considerations for long-term resilience. Regional case studies from Russia, Uzbekistan, Georgia, Kazakhstan, Africa, Nepal, Azerbaijan, and Ukraine illustrate diverse trajectories of tourism growth and adaptation. Specialized segments, including business, archaeological, industrial, and eco-tourism, reveal untapped potential for future expansion. The research underscores the importance of governance, community participation, and innovation in ensuring a balanced approach to tourism growth, contributing to economic development, cultural preservation, and environmental protection.
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