THE ROLE OF CODE-SWITCHING IN IDENTITY CONSTRUCTION AMONG UZBEK-ENGLISH BILINGUALS ON INSTAGRAM

Authors

  • Karimova Sojidaxon Kangwon National University, South Korea Master’s Student;

Keywords:

Code-switching, bilingualism, identity construction, Uzbek-English, Instagram, sociolinguistics, digital discourse, social media, hybrid identity, online communication.

Abstract

This study explores the role of code-switching in the construction and expression of identity among Uzbek-English bilingual users on Instagram. With the rise of social media as a dominant mode of communication, platforms like Instagram have become significant spaces where linguistic practices contribute to self-presentation and cultural affiliation. By analyzing bilingual posts, captions, hashtags, and comments, this research investigates how individuals strategically switch between Uzbek and English to signal belonging, assert identity, and navigate multiple cultural frameworks. The study draws on theories of sociolinguistics and digital discourse to understand how code-switching functions not only as a linguistic tool but also as a means of negotiating social meaning and identity in an online context. Findings suggest that bilingual users use code-switching to perform hybrid identities, demonstrate language proficiency, and engage with diverse audiences, reflecting both local and global cultural ties.

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References

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Published

2025-10-03

How to Cite

Karimova Sojidaxon. (2025). THE ROLE OF CODE-SWITCHING IN IDENTITY CONSTRUCTION AMONG UZBEK-ENGLISH BILINGUALS ON INSTAGRAM. Journal of Applied Science and Social Science, 15(09), 1066–1072. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/1945

Issue

Vol. 15 No. 09 (2025): Volume 15 Issue 09

Section

Articles

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