THE ROLE OF BIG DATA IN BUSINESS DECISION-MAKING

Authors

  • Rasulov Hasan Rustamovich Asia International University, teacher of the "General Technical Sciences" department

Keywords:

Big Data, business intelligence, data analytics, decision-making, machine learning, cloud computing, predictive analytics, data governance.

Abstract

This paper explores the transformative role of big data in business decision-making and organizational strategy. Big data analytics has become an essential tool for companies seeking to enhance operational efficiency, predict market trends, and personalize customer experiences. By collecting and analyzing massive volumes of structured and unstructured data, businesses can make informed, evidence-based decisions. The study examines key technologies such as Hadoop, Spark, and cloud-based data lakes, as well as analytical techniques including machine learning, predictive analytics, and real-time processing. It also discusses challenges in data governance, privacy, and the skills gap in big data management. The findings highlight that organizations that effectively integrate big data into their decision-making frameworks gain a significant competitive advantage and drive innovation across industries.

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References

Mayer-Schönberger, V., & Cukier, K. (2013). Big Data: A Revolution That Will Transform How We Live, Work, and Think. Houghton Mifflin Harcourt.

Marr, B. (2016). Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results. Wiley.

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McKinsey Global Institute. (2021). The State of AI and Big Data Analytics in Business. McKinsey & Company.

IBM Analytics. (2020). Big Data and Business Decision-Making. IBM White Paper.

OECD Digital Economy Outlook (2022). Data Governance and Policy. OECD Publishing.

IEEE Transactions on Big Data (2018–2023). Various issues. IEEE Computer Society.

ACM Computing Surveys (2019–2023). Big Data and Decision Science. Association for Computing Machinery.

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Published

2025-10-10

How to Cite

Rasulov Hasan Rustamovich. (2025). THE ROLE OF BIG DATA IN BUSINESS DECISION-MAKING. Journal of Applied Science and Social Science, 15(10), 295–298. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/2012

Issue

Vol. 15 No. 10 (2025): Volume 15 Issue 10

Section

Articles

License

Creative Commons License

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