BRANDING
Keywords:
Branding, brand identity, international brand, local brand, brand strategy, Uzbekistan, Nike, Ucell, Ardis, brand comparisonAbstract
This The article introduces the concept of " branding " explains, its theoretical fundamentals and practical aspects open gives. From abroad famous with a brand ( e.g. Nike) In Uzbekistan forming local brand ( for example, Ucell) or Ardis) branding strategies comparative analysis The article is about marketing, culture, technology and consumerism. psychology point of view from the point of view deep analysis Also in Uzbekistan brands develop Practical recommendations are also provided.
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