ARCHAISMS AND HISTORICISMS AS A STYLISTIC RESOURCE OF CONTEMPORARY MEDIA DISCOURSE: A CORPUS ANALYSIS
Keywords:
historicisms, archaisms, passive vocabulary, media discourse, linguistic play, re-semantization, stylistic coloration, neologization of antiquity6.Abstract
This article presents a comprehensive analysis of the processes of re-actualization of passive vocabulary (archaisms and historicisms) in the contemporary Russian language during the period of 2020–20251. Based on corpus analysis and social media monitoring, key trends in the transition of obsolete vocabulary into the active dictionary of native speakers are identified2. It is proven that archaisms have ceased to serve exclusively as a stylistic function of recreating historical color3. They have transformed into a tool for linguistic play, political manipulation, and marketing branding4. Special attention is paid to the phenomenon of semantic derivation of historicisms in public and political discourse5.
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Shansky N. M. Lexicology of the Modern Russian Language: textbook. — 3rd ed. — M.: Prosveshcheniye, 2009. — P. 142–145. 66
Sklyarevskaya G. N. Metaphor in the Language System. — St. Petersburg: Nauka, 2004. — P. 89. 67
Krongauz M. A. Russian Language on the Verge of a Nervous Breakdown. — M.: Znak, 2017. — P. 210. 68
Krysin L. P. Active Processes in the Modern Russian Language // Modern Russian Language: Active Processes at the Turn of the XX–XXI Centuries. — M.: Yazyki slavyanskikh kultur, 2008. — P. 35–40. 69
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