THE IMPACT OF SOCIAL MEDIA ON THE CULTURE OF THE UZBEK LANGUAGE
Keywords:
Uzbek language culture; social media; digital communication; abbreviations; code-switching; orthographic norms; linguistic change; online discourse; media literacy.Abstract
This study examines the impact of social media on the culture of the Uzbek language, focusing on how digital communication platforms reshape linguistic norms and usage patterns. Through qualitative observation, content analysis, and comparative linguistic evaluation of posts from Instagram, Telegram, TikTok, and X, the research identifies major tendencies such as increased abbreviations, widespread code-switching, phonetic spellings, and the extensive use of emojis. The findings reveal that while informal online communication often weakens orthographic discipline and literary norms, social media also provides positive contributions through educational content and institutional accounts that adhere to proper language standards. The study concludes that social media exerts a dual influence—both constructive and disruptive—on Uzbek language culture, and emphasizes the need for strengthening digital literacy and linguistic awareness among users.
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