STRENGTHS AND WEAKNESSES, OPPORTUNITIES AND THREATS OF THE FORWARDING COMPANY (SWOT ANALYSIS)
Keywords:
Forwarding, logistics, business processes, integration, TMS, SWOT, GPS tracking, EDI, blockchain, IoT, logistics chain.Abstract
This article highlights the role and importance of the SWOT method in analyzing the business processes of freight forwarding companies. In forwarding activities, the internal and external environmental factors of the logistics operator are identified, and strategic directions for the development of the organization are developed.
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