MANAGERS’ COMPETENCIES AND LEADERSHIP ROLE IN THE PROCESS OF DIGITAL TRANSFORMATION
Keywords:
digital transformation, managerial competencies, leadership role, digital leadership, change management, organizational performance, innovationAbstract
This article examines the role of managers’ competencies and leadership in ensuring the successful implementation of digital transformation processes within organizations. The study analyzes key managerial competencies, including digital literacy, strategic thinking, adaptability, and change management, that are essential in technology-driven environments. Special attention is given to the leadership role in guiding organizational change, motivating employees, and fostering a culture of innovation and continuous learning.
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References
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Laudon, K. C., & Laudon, J. P. (2019). Management Information Systems: Managing the Digital Firm. Pearson Education.
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Northouse, P. G. (2021). Leadership: Theory and Practice. Sage Publications.
Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2015). Strategy, Not Technology, Drives Digital Transformation. MIT Sloan Management Review.
Mullins, L. J. (2016). Management and Organisational Behaviour. Pearson Education.
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