CUSTOMER-ORIENTED STRATEGIES IN COMMERCIAL BANKS AND THEIR IMPACT ON COMPETITIVENESS

Authors

  • Karimova Sadaf Lutfullayevna Second-year master’s student at the Bank and finance academy under the ministry of finance of the republic of Uzbekistan

Keywords:

Customer-oriented strategies, commercial banks, competitiveness, customer satisfaction, market share, relationship management, banking strategy.

Abstract

This study examines the implementation of customer-oriented strategies in commercial banks and evaluates their influence on the banks’ competitiveness. The research highlights how focusing on customer needs, personalized services, and relationship management can enhance market share, customer loyalty, and overall performance. Practical recommendations are provided for banks to strengthen competitive advantage through strategic customer-centric approaches.

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References

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Published

2025-12-19

How to Cite

Karimova Sadaf Lutfullayevna. (2025). CUSTOMER-ORIENTED STRATEGIES IN COMMERCIAL BANKS AND THEIR IMPACT ON COMPETITIVENESS. Journal of Applied Science and Social Science, 15(12), 880–885. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/2734

Issue

Vol. 15 No. 12 (2025): Volume 15 Issue 12

Section

Articles

License

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