ECOLOGICAL METAPHORS IN ENGLISH AND UZBEK MEDIA DISCOURSE: A CORPUS-BASED CONTRASTIVE AND TRANSLATION-ORIENTED ANALYSIS

Authors

  • Fayzullayeva Zulayho Odiljon kizi Assistant Professor, Sharda University of Uzbekistan

Keywords:

Ecological metaphors, media discourse, corpus linguistics, contrastive analysis, translation, cognitive linguistics, English, Uzbek, environmental communication, sustainability.

Abstract

This study examines ecological metaphors in English and Uzbek media discourse using a corpus-based, contrastive, and translation-oriented approach. A bilingual corpus of 10,000 media texts was analyzed to identify common metaphorical patterns, cross-linguistic differences, and challenges in translating ecological metaphors. The research highlights how metaphors shape public understanding of environmental issues and sustainability, revealing language-specific conceptualizations and cultural influences. Findings emphasize the importance of accurate and culturally sensitive translation strategies, providing practical insights for translators, journalists, and media professionals in conveying ecological concepts effectively across languages.

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References

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Karimova, N. (2019). Environmental Metaphors in Uzbek Media Discourse. Tashkent: Science Press.

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Gavrilova, T. (2021). Contrastive Metaphor Studies in Bilingual Media. Moscow: Lingua.

Hyland, K. (2019). Discourse and Environmental Communication. Routledge.

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Published

2026-02-04

How to Cite

Fayzullayeva Zulayho Odiljon kizi. (2026). ECOLOGICAL METAPHORS IN ENGLISH AND UZBEK MEDIA DISCOURSE: A CORPUS-BASED CONTRASTIVE AND TRANSLATION-ORIENTED ANALYSIS. Journal of Applied Science and Social Science, 16(02), 41–45. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/3147