OPTIMIZING THE PRODUCT SUPPLY CHAIN FROM A MARKETING POINT OF VIEW
Keywords:
supply chain, marketing, logistics, optimization, customer focus, competitiveness.Abstract
This article discusses the issues of optimizing the product supply chain from a marketing perspective. The inextricable link between the supply chain and marketing strategy, the importance of a customer-oriented approach, and the issues of adaptability to market requirements are analyzed. Based on international experience, the mechanisms of marketing-based supply chain management in developed countries are studied. The research results prove that optimizing the supply chain increases the competitiveness of the enterprise and ensures customer satisfaction.
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Porter M. Competitive Advantage.
Mentzer JT Supply Chain Management.
Economics textbooks of the Republic of Uzbekistan.
Internet sources (sciencedirect.com, emerald.com).
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