BLOGS AND PODCASTS AS NEW FORMS OF MEDIA DISCOURSE

Authors

  • Farangiz Karimova Graduate student of UzJOKU, Faculty of Journalism

Keywords:

Blogs; Podcasts; Media discourse; Digital communication; New media; Audience engagement; Interactive media; Online journalism; Media literacy; Content creation.

Abstract

This paper explores the emergence of blogs and podcasts as innovative forms of media discourse in the digital age. These platforms have transformed the way information is produced, disseminated, and consumed, allowing individuals and organizations to engage with audiences in interactive and participatory ways. The study examines the linguistic, social, and communicative features of blogs and podcasts, their role in shaping public opinion, and their impact on traditional media. It also analyzes how these media formats influence discourse norms, interactivity, and community building. The results indicate that blogs and podcasts are not only tools for information sharing but also platforms for identity construction, persuasion, and social engagement.

Downloads

Download data is not yet available.

References

Berry, R. (2006). Will the iPod Kill the Radio Star? Profiling Podcasting as Radio. Convergence, 12(2), 143–162.

Bruns, A. (2008). Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage. New York: Peter Lang.

Chung, D., & Nah, S. (2017). New Media, Audience Engagement, and Participatory Culture. Journal of Media Studies, 34(3), 45–62.

Gillmor, D. (2004). We the Media: Grassroots Journalism by the People, for the People. O’Reilly Media.

Herring, S., Scheidt, L., Bonus, S., & Wright, E. (2005). Weblogs as a Bridging Genre. Information Technology & People, 18(2), 142–171.

Kessler, S., & Lee, S. (2010). Blogging for Knowledge Sharing and Community Engagement. New Media & Society, 12(3), 379–398.

Markman, K. M. (2012). Podcasting as a Discourse and Learning Platform. New Media & Society, 14(2), 1–19.

McClung, S., & Johnson, K. (2010). Examining the Motives of Podcast Users. Journal of Radio & Audio Media, 17(1), 82–95.

Zhu, J. (2012). The Language of Blogs: Writing in Participatory Media. Journal of Computer-Mediated Communication, 17(2), 123–141.

Downloads

Published

2026-02-16

How to Cite

Farangiz Karimova. (2026). BLOGS AND PODCASTS AS NEW FORMS OF MEDIA DISCOURSE. Journal of Applied Science and Social Science, 16(02), 747–754. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/3325