CHOOSING A STRATEGY FOR EXPORTING HIGHER EDUCATION SERVICES

Abstract

The export of higher education services is intended to enhance the competitiveness of domestic education. Uzbek higher education has long been experiencing a crisis caused by a sharp reduction in state funding over a prolonged period, the exodus of highly qualified specialists to other sectors of the economy and abroad, and the breakdown of ties with both research and industrial organizations, which has somewhat reduced the quality of education. As a result, Uzbekistan has effectively become a net importer of educational services, with many young people choosing education in Russia and European countries  as more prestigious options. To enhance the competitiveness of domestic higher education, attract talented graduates from around the world, and secure an additional source of financial resources, Uzbekistan is implementing measures to internationalize universities and increase the export of educational services. However, these measures do not always produce the expected results. This is due to the central government's inattention to the regional specifics of universities, particularly in the Far East, which border the dynamically developing countries of the Asia-Pacific region.