BRAND REPUTATION MANAGEMENT IN SOCIAL NETWORKS

Authors

  • Nurullayev Farrux Master’S Student, Asia International University

Keywords:

brand reputation, social media, reputation management, digital marketing, online communication, customer trust, content strategy, feedback management.

Abstract

 In the contemporary digital era, when social networks play a crucial role in everyday life, the creation and management of brand reputation within these platforms have become critically important for sustainable business development, competitive positioning, and trend monitoring. This article examines the key principles, methods, and strategies of brand reputation management in social media, emphasizing the importance of proactive communication, audience engagement, content strategy, and feedback analysis. Effective reputation management not only strengthens consumer trust but also contributes to brand loyalty, market expansion, and long-term competitiveness.

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References

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Published

2026-02-22

How to Cite

Nurullayev Farrux. (2026). BRAND REPUTATION MANAGEMENT IN SOCIAL NETWORKS. Journal of Applied Science and Social Science, 16(02), 1081–1083. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/3421

Issue

Vol. 16 No. 02 (2026): Volume 16 Issue 02

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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