THE IMPACT OF DIGITAL MEDIA USE ON ATTENTION IN ENGLISH LANGUAGE LEARNING IN YOUNG ADULTS

Abstract

Digital media, including smartphones, social media platforms, YouTube, and educational applications, has become an integral tool in modern English language learning. While these technologies provide learners with access to authentic language materials and interactive experiences, excessive or unstructured use can negatively affect attention and cognitive engagement. This study explores the relationship between digital media use, attention span, and learning outcomes in young adults studying English. Evidence from empirical studies indicates that well-structured digital media enhances motivation, learner autonomy, and engagement, whereas unmanaged use may lead to attention fragmentation, reduced comprehension, and surface-level learning. Practical strategies, such as task segmentation, notification management, and blended learning approaches, are discussed to optimize attention and learning efficiency. Understanding the balance between digital media benefits and cognitive challenges is essential for maximizing English language learning outcomes.