INNOVATIVE FORMS OF SERVICE DELIVERY IN THE HOTEL AND TOURISM INDUSTRY

Authors

  • Sharibaeva Ulbosin Rametovna Master's student of Karakalpak State University

Keywords:

innovation, hospitality industry, tourism business, digital transformation, Smart Hotel, robotics, service quality, sustainable tourism, competitiveness.

Abstract

This scientific article comprehensively examines innovative service formats in the hotel and tourism business from theoretical, methodological, and practical perspectives. The study explores the economic essence of innovation and its specific features within the service sector. The theoretical framework is based on the innovation development theory proposed by Joseph Schumpeter, which considers innovation as a key driver of economic growth and competitiveness.

The paper analyzes modern trends in digital transformation within the hospitality industry, including the Smart Hotel concept, artificial intelligence technologies, Big Data applications, robotic service systems, and CRM platforms. Innovative service management models are examined through the experience of leading international hotel chains such as Hilton Hotels & Resorts and Marriott International.

Special attention is given to digital tourism platforms, particularly Booking.com and Airbnb, which have significantly contributed to the formation of a global digital tourism ecosystem.

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References

Schumpeter, J. A. (1934). The Theory of Economic Development. Harvard University Press.

Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet – The state of eTourism research. Tourism Management, 29(4), 609–623.

World Tourism Organization (UNWTO). (2023). World Tourism Barometer. UNWTO Publications.

Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.

OECD. (2018). Oslo Manual: Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition. OECD Publishing.

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Published

2026-02-27

How to Cite

Sharibaeva Ulbosin Rametovna. (2026). INNOVATIVE FORMS OF SERVICE DELIVERY IN THE HOTEL AND TOURISM INDUSTRY. Journal of Applied Science and Social Science, 16(02), 1487–1490. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/3531

Issue

Vol. 16 No. 02 (2026): Volume 16 Issue 02

Section

Articles

License

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