STYLISTIC AND PRAGMATIC FUNCTIONS OF PRAGMATONYMS IN ADVERTISING DISCOURSE

Authors

  • Xudoyberdiyeva Munavvarxon Maxammadshokir qizi 3rd-year doctoral student, Andijan State University

Keywords:

advertising discourse, stylistic functions, pragmatic functions, brand naming, linguistic pragmatics, discourse analysis, marketing communication, semantic strategies.

Abstract

In linguistics, the text is considered one of the largest and most complex units of speech activity. It is interpreted as an integral communicative structure composed of logically interconnected sentences and textual units that express a particular meaning.

The role of textual units in linguistics is highly significant, as they play a central role in conveying the structure, content, and communicative purpose of a text. Textual units are interconnected, creating logical coherence within the text and contributing to the clear and comprehensible expression of ideas. Furthermore, they are essential in shaping the stylistic features of a text.

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Published

2026-04-09

How to Cite

Xudoyberdiyeva Munavvarxon Maxammadshokir qizi. (2026). STYLISTIC AND PRAGMATIC FUNCTIONS OF PRAGMATONYMS IN ADVERTISING DISCOURSE. Journal of Applied Science and Social Science, 16(4), 410–414. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/4002

Issue

Vol. 16 No. 4 (2026): Journal of Applied Science and Social Science

Section

Articles

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