THE EMERGANCE, HISTORY, AND DEVELOPMENT OF ADVERTISEMENTS

Authors

  • Salimova Khidoyatkhon Sodiqjon kizi, Shamsiddinov Navruzbek Najmiddin ugli Fourth-year students of Tashkent University of Applied Sciences

Keywords:

advertising, advertising history, communication, media, advertising industry, marketing, mass communication, digital advertising, consumer behavior, advertising development.

Abstract

This article examines the emergence, history, and development of advertising from ancient times to the modern digital era. The study analyzes advertising as an important means of communication between producers and consumers and explains its role in social, economic, and cultural life. Special attention is given to the historical stages of advertising development, including ancient oral announcements, written signs, printing technology, newspaper advertising, radio, television, and Internet marketing. The article also discusses the influence of technological progress on the advertising industry and highlights the role of advertising in shaping consumer behavior and public opinion. In addition, the research explores the cultural and linguistic characteristics of advertising in different societies and demonstrates how advertising reflects social values and national mentality.

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References

Chandler, D. (2000). Semiotics for beginners (pp. 1–244). Retrieved fromhttp://dominicpetrillo.com/ed/Semiotics_for_Beginners.pdf

Cook, G. (1992). The Discourse of Advertising, London.

Fairclough, N. (1989). Language and Power. London: Longman.

Gonzalez, L. M. (2005). The Impact of Ad Background Color on Brand Personality and Brand Preferences.

Jhally, S. (1987). Codes of Advertising. New York: St. Martin’s Press.

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Published

2026-05-18

How to Cite

Salimova Khidoyatkhon Sodiqjon kizi, Shamsiddinov Navruzbek Najmiddin ugli. (2026). THE EMERGANCE, HISTORY, AND DEVELOPMENT OF ADVERTISEMENTS. Journal of Applied Science and Social Science, 16(5), 705–709. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/4412

Issue

Vol. 16 No. 5 (2026): Journal of Applied Science and Social Science

Section

Articles

License

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