METHODS OF IMPROVING THE QUALITY OF HOTEL SERVICES
Keywords:
hotel, service quality, customer satisfaction, staff competence, innovative technologies, digital systems, management, marketing, ecological tourism, competitivenessAbstract
This scientific work analyzes modern methods of improving the quality of hotel services, including staff qualification development, implementation of innovative technologies, improvement of management systems, and enhancement of customer service processes. It also highlights the role of digital technologies, marketing strategies, ecological approaches, and service diversification in the hotel industry. The study shows opportunities to increase competitiveness by improving service quality in hotel operations.
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References
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Official data of the World Tourism Organization (UNWTO).
Statistical data of the Tourism Committee of the Republic of Uzbekistan.
UN Tourism Official Website
Booking.com
Tripadvisor
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