FORMALITY CRITERIA IN DIGITAL DISCOURSE: WEB LINGUISTIC AND MULTIMODAL APPROACHES
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The object of the research is digital discourse functioning within web-based communication platforms.Abstract
The scientific novelty of this study lies in the integration of web linguistic and multimodal approaches to analyze digital discourse. Unlike previous studies that primarily focused on textual communication, this research investigates the interaction between linguistic, visual, and interactive components in digital environments. Furthermore, the study proposes a framework for evaluating formality and communicative effectiveness in multimodal online communication.
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