APPLICATION OF DIGITAL ECONOMY IN RETAIL TRADE: OPPORTUNITIES, CHALLENGES AND PROSPECTS

Authors

  • Saodat Alibekova,Ravshanov Musojon Scientific Supervisor,Student, Faculty of Human Resource Management Samarkand State University

Keywords:

retail trade, digital technologies, e-commerce, omnichannel, artificial intelligence, personalization, customer experience, Uzbekistan.

Abstract

 This article examines the application of digital technologies in the retail sector and their impact on economic efficiency. The integration of artificial intelligence, big data analytics, the Internet of Things, and augmented reality into retail operations is reviewed comprehensively. The level of digitalization in Uzbekistan's retail market is assessed, key structural barriers are identified, and evidence-based recommendations for accelerating digital transformation are proposed.

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References

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Verhoef P.C., Kannan P.K., Inman J.J. From Multi-Channel Retailing to Omni-Channel Retailing // Journal of Retailing. — 2021. — Vol. 91(2). — P. 174–181.

Grewal D., Roggeveen A.L., Nordfält J. The Future of Retailing // Journal of Retailing. — 2017. — Vol. 93(1). — P. 1–6.

Kholmatov A.X. Problems and prospects of e-commerce development in Uzbekistan // Market, money and credit. — 2022. — №3. — P. 28–36.

McKinsey & Company. The value of getting personalization right — or wrong. McKinsey Global Institute Report. — 2021.

Walmart Inc. Annual Report 2023. — Bentonville: Walmart Inc., 2023.

Statistics Agency of Uzbekistan. Economic indicators 2023. — Tashkent, 2024.

Central Bank of Uzbekistan. Payment system statistics report. — Tashkent, 2023. — URL: https://cbu.uz

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Published

2026-05-31

How to Cite

Saodat Alibekova,Ravshanov Musojon. (2026). APPLICATION OF DIGITAL ECONOMY IN RETAIL TRADE: OPPORTUNITIES, CHALLENGES AND PROSPECTS. Journal of Applied Science and Social Science, 16(5), 1102–1107. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/4512

Issue

Vol. 16 No. 5 (2026): Journal of Applied Science and Social Science

Section

Articles

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