TRANSFORMATION OF THE SPEECH GENRE “CONGRATULATIONS” IN THE CONTEXT OF DIGITAL COMMUNICATION

Authors

  • Sabina Yusufovna Yuldasheva Department of Russian Language and Literature Kokand State University Kokand, Uzbekistan

Keywords:

speech genre, congratulations, digital communication, internet discourse, communicative strategies, sociolinguistics, speech etiquette.

Abstract

The rapid development of digital technologies has significantly transformed contemporary communication practices and influenced the functioning of traditional speech genres. One of the most widespread genres in modern communication is the speech genre of congratulations. Digital platforms, including social networks and instant messaging applications, have changed the structure, linguistic features, and communicative functions of congratulatory messages. The present study examines the transformation of the speech genre “Congratulations” in the context of digital communication. The research focuses on the communicative characteristics, structural features, and sociolinguistic factors influencing congratulatory discourse in online environments. The findings demonstrate that digital communication promotes brevity, standardization, multimodality, and increased use of visual elements while preserving the social function of maintaining interpersonal relationships.

Downloads

Download data is not yet available.

References

Bakhtin, M. M. (1986). Speech Genres and Other Late Essays. Austin: University of Texas Press.

Crystal, D. (2006). Language and the Internet (2nd ed.). Cambridge: Cambridge University Press.

Dementyev, V. V. (2013). Theory of Speech Genres. Moscow: Znak.

Herring, S. C. (2004). Computer-Mediated Discourse Analysis. In S. A. Barab, R. Kling, & J. H. Gray (Eds.), Designing for Virtual Communities in the Service of Learning. Cambridge: Cambridge University Press.

Issers, O. S. (2008). Communicative Strategies and Tactics of Russian Speech. Moscow: LKI.

Karasik, V. I. (2002). Language Circle: Personality, Concepts, Discourse. Volgograd: Peremena.

Wardhaugh, R., & Fuller, J. M. (2015). An Introduction to Sociolinguistics (7th ed.). Oxford: Wiley-Blackwell.

Yus, F. (2011). Cyberpragmatics: Internet-Mediated Communication in Context. Amsterdam: John Benjamins Publishing Company.

Downloads

Published

2026-06-06

How to Cite

Sabina Yusufovna Yuldasheva. (2026). TRANSFORMATION OF THE SPEECH GENRE “CONGRATULATIONS” IN THE CONTEXT OF DIGITAL COMMUNICATION. Journal of Applied Science and Social Science, 16(6), 109–112. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/4561

Issue

Vol. 16 No. 6 (2026): Journal of Applied Science and Social Science

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

All content published in the Journal of Applied Science and Social Science (JASSS) is protected by copyright. Authors retain the copyright to their work, and grant JASSS the right to publish the work under a Creative Commons Attribution License (CC BY). This license allows others to distribute, remix, adapt, and build upon the work, even commercially, as long as they credit the author(s) for the original creation.