DEVELOPING EDUCATIONAL SERVICE BRANDS THROUGH ADVERTISING TEXTS
Keywords:
advertising text, educational marketing, brand, communication, educational services, copywriting, consumer behavior, marketing strategy.Abstract
This article examines the importance of advertising texts in the formation and development of educational service brands. The study analyzes the role of marketing communications in the activities of educational institutions, the mechanisms through which advertising texts influence target audiences, and their contribution to enhancing the competitiveness of educational services. The theoretical and practical aspects of creating effective advertising texts are discussed, and recommendations for educational organizations are proposed.
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