NAVIGATING THREE PRAGMATIC WORLDS: INTERTEXTUAL MARKERS OF IDENTITY IN ENGLISH, RUSSIAN, AND UZBEK SOCIAL MEDIA COMMENTS
Keywords:
intertextuality, identity construction, social media discourse, pragmatics, English, Russian, Uzbek.Abstract
This study examines the role of intertextual markers in English, Russian, and Uzbek social media comments and explores how they contribute to online identity construction. Drawing on theories of intertextuality, pragmatics, and digital discourse analysis, the research analyzes social media comments collected from major online platforms. The findings indicate that users employ quotations, memes, proverbs, religious expressions, and cultural references to express group affiliation, cultural belonging, and ideological positions. While English-language comments predominantly draw on global popular culture, Russian comments frequently utilize literary and historical references, and Uzbek comments rely more heavily on religious discourse and traditional wisdom. The study highlights the cultural specificity of intertextual practices and their significance in shaping identities within multilingual digital environments.
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