SOCIAL NETWORKS: ROLE AND IMPACT IN MODERN SOCIETY
Keywords:
Social network, Communication, Stress, Motivation, Anomie, Society, InformationAbstract
In modern society, the influence of social networks is increasing due to technological advancements. This article analyzes the impact of social networks on education, culture, business, and personal life. The development of information technologies facilitates communication between people and accelerates globalization. However, this process has both positive and negative effects on social relationships. For example, the expansion of virtual communication may affect people's real-life interaction skills. In addition, the role of social networks in marketing and education is highlighted, along with their influence on the younger generation’s mindset. The article also examines issues related to internet security, data reliability, and the effective use of digital technologies. The results of the study will help to better understand the role of social networks in modern society.
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