REVIVING ROOTS: INTEGRATING TRADITIONAL UZBEK WEAVING INTO THE GLOBAL LUXURY MARKET

Authors

  • Akromov Sardorkhuja Umidkhon ugli “Gold Silk” Company, Craftsman

Keywords:

Uzbek weaving, atlas, adras, luxury fashion, cultural heritage, handcrafted textiles, branding, global market

Abstract

This article explores the integration of traditional Uzbek weaving, specifically the handcrafted textiles of atlas and adras, into the global luxury fashion market. It analyzes the cultural, aesthetic, and economic value of these textiles and examines the modern demand for artisanal craftsmanship in an age of mass production. Drawing parallels to other nations whose traditional garments have gained international prestige, the paper discusses actionable strategies to elevate Uzbek weaving into a globally recognized and desirable luxury product. Through cultural preservation, innovation in marketing, and strategic collaborations, Uzbek textiles have the potential to become a powerful ambassador of national identity in the luxury sector.

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References

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• UNESCO. (2017). Margilan Crafts Development Program: Preserving Ikat Traditions in Uzbekistan. Retrieved from https://ich.unesco.org

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Published

2025-01-31

How to Cite

Akromov Sardorkhuja Umidkhon ugli. (2025). REVIVING ROOTS: INTEGRATING TRADITIONAL UZBEK WEAVING INTO THE GLOBAL LUXURY MARKET. Journal of Applied Science and Social Science, 15(01), 223–226. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/897

Issue

Vol. 15 No. 01 (2025): Volume 15 Issue 01

Section

Articles

License

Creative Commons License

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