THE USE OF STYLISTIC DEVICES IN ADVERTISING TEXTS

Authors

  • Nargiza Rakhmatova, Shukrulla Khojikulov Uzbekistan state world languages university

Keywords:

advertising texts, stylistic devices, effectiveness, language tools, metaphor, allegory, alliteration, pun, appeal in advertising ,characteristics of commercial language

Abstract

This paper explores the application of stylistic devices in advertising texts, analyzing their effectiveness in enhancing communication and persuasion. Through a detailed examination of various advertisements in English, this study identifies key stylistic tools used by advertisers to attract and retain the attention of their target audience, ultimately influencing consumer behavior.

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References

Leech, G. (1966). English in Advertising: A Linguistic Study of Advertising in Great Britain. London: Longmans.

Smith, J. (2019). "Digital Persuasion: Stylistic Devices in Online Advertising." Journal of Marketing Communications, 25(6), 621-639.

Vestergaard, T., & Schrøder, K. (1985). The Language of Advertising. Oxford: Basil Blackwell.

Goddard, Angela. "The Language of Advertising: Written Texts." Routledge, 2002.

Cook, Guy. "The Discourse of Advertising." Routledge, 2001.

Leech, Geoffrey N. "English in Advertising: A Linguistic Study of Advertising in Great Britain." Longman, 1966.

Myers, Greg. "Words in Ads." Arnold, 1994.

Vestergaard, Torben and Kim Schroder. "The Language of Advertising." Blackwell, 1985.

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Published

2025-04-04

How to Cite

Nargiza Rakhmatova, Shukrulla Khojikulov. (2025). THE USE OF STYLISTIC DEVICES IN ADVERTISING TEXTS. Journal of Applied Science and Social Science, 15(04), 51–54. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/905

Issue

Vol. 15 No. 04 (2025): Volume 15 Issue 04

Section

Articles

License

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