USING BORROWINGS IN SOCIAL MEDIA AND DIGITAL TECHNOLOGIES
Keywords:
borrowings, social media, digital technology, blogger, influencer, auditory, communication, culture, brand, platformAbstract
This article is conducted on the topic of "using borrowings in social media and digital technologies". With the development of digital technologies, bloggers and influencers are forced to look for new ways to communicate with their audiences. The main goal of this study is to deeply study the ways in which bloggers and influencers use borrowings, as well as analyze the impact of these words on communication with the audience. Borrowings on digital platforms is often considered an important factor that determines the personality and communication style of a brand. These words play an important role in shaping the image of a brand on social networks and strengthening interactions with the audience. This study examines the adoption of borrowings on social networks, their impact on relationships between users, and the role they play in the communication process. The study will explore how bloggers and influencers use borrowings, how they are reflected in their content, and how they are perceived by their audiences. The study will also examine the impact of borrowings on user experience and their role in improving the effectiveness of digital communication.
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