THE ROLE OF DIGITAL MARKETING IN BRAND MANAGEMENT AND PROMOTION

Authors

  • Suyunova Kamilla Bakhromovna,Raxmonov Jaxongir Associate Professor of Marketing, PhD, Samarkand Institute of Economics and Service,Bachelor of Samarkand Institute of Economics and Service

Keywords:

digital-marketing, strategies, brand, business, programmatic marketing, social media marketing, e-commerce, Internet communications.

Abstract

Today, people use a large number of gadgets, each of which provides interaction with its owner using an Internet connection. Of course, these are primarily smartphones, but also other wearable and not so wearable devices. In any user's smartphone, you can find many useful applications that help you move around the city, country and world, make financial transactions, place orders in cafes and restaurants and pay for them without waiting for the bill from the waiters. The article outlines the role and necessity of using digital marketing tools in brand management and promotion.

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References

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Published

2025-04-18

How to Cite

Suyunova Kamilla Bakhromovna,Raxmonov Jaxongir. (2025). THE ROLE OF DIGITAL MARKETING IN BRAND MANAGEMENT AND PROMOTION. Journal of Applied Science and Social Science, 15(04), 277–279. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/955

Issue

Vol. 15 No. 04 (2025): Volume 15 Issue 04

Section

Articles

License

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