CONTENT, ESSENCE, AND USE OF SOCIAL MEDIA MARKETING AND SMM

Authors

  • Soliyev Dilshodbek Alijon ugli, Turgunov Shahzodbek Mukhammadjon ugli KUAF student,KUAF, assistant teacher of the department of "Social and economic sciences",

Keywords:

marketing, management, social media marketing, digital platforms.

Abstract

In this article, the author discusses the content and essence of social media marketing in the marketing system today, its specific aspects, as well as the advantages and disadvantages of social media marketing, and the issues of development through social media marketing platforms.

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References

Bakhmatova T.G. Bibliometric analysis of trends in the study of social media / T.G.Bakhmatova, E.V. Zimina // Issues of the theory and practice of journalism. - 2019. - Vol. 8, No. 2. - P. 274-291. - DOI: 10.17150/2308-6203.2019.8(2).274-291.

Tatarinov K. A. Features of Internet Marketing in B2B Markets / K. A. Tatarinov // Bulletin of the Baikal State University. - 2018. - Vol. 28, No. 3. - P. 517-528.

Khalilov D. Marketing in Social Networks / D. Khalilov. - 2nd ed. - M .: Mann, Ivanov and Ferber, 2014. - 240 p.

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Published

2025-07-04

How to Cite

Soliyev Dilshodbek Alijon ugli, Turgunov Shahzodbek Mukhammadjon ugli. (2025). CONTENT, ESSENCE, AND USE OF SOCIAL MEDIA MARKETING AND SMM. Journal of Applied Science and Social Science, 15(07), 21–24. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/1437

Issue

Vol. 15 No. 07 (2025): Volume 15 Issue 07

Section

Articles

License

Creative Commons License

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