GOVERNMENT REGULATIONS AND GREEN MARKETING IN UZBEKISTAN’S RETAIL SECTOR
Keywords:
Sustainability, Retail Sector, Government Regulations, Eco-Friendly Products, Environmental Policies.Abstract
The retail sector in Uzbekistan is gradually adopting green marketing strategies as part of a broader global movement toward environmental sustainability. This article explores the role of government regulations in shaping the retail sector's approach to green marketing in Uzbekistan. With increasing awareness of environmental issues, the Uzbek government has implemented various regulations aimed at promoting sustainable business practices, including eco-labeling, waste reduction, and energy efficiency standards. Retailers, in response, are adopting green marketing strategies to not only comply with these regulations but also to improve their brand image and meet growing consumer demand for eco-friendly products. Despite the positive steps, challenges such as high implementation costs, limited infrastructure, and a lack of consumer awareness remain significant barriers. This article examines the regulatory landscape, the influence of government policies on retail businesses, and the future potential of green marketing in Uzbekistan. It also offers recommendations for enhancing governmental support and fostering greater collaboration between the private and public sectors to advance sustainable retail practices.
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