GOVERNMENT REGULATIONS AND GREEN MARKETING IN UZBEKISTAN’S RETAIL SECTOR.
Keywords:
Sustainability, Retail Sector, Government Regulations, Eco-Friendly Products, Environmental Policies.Abstract
The retail sector in Uzbekistan is gradually adopting green marketing strategies as part of a broader global movement toward environmental sustainability. This article explores the role of government regulations in shaping the retail sector's approach to green marketing in Uzbekistan. With increasing awareness of environmental issues, the Uzbek government has implemented various regulations aimed at promoting sustainable business practices, including eco-labeling, waste reduction, and energy efficiency standards. Retailers, in response, are adopting green marketing strategies to not only comply with these regulations but also to improve their brand image and meet growing consumer demand for eco-friendly products. Despite the positive steps, challenges such as high implementation costs, limited infrastructure, and a lack of consumer awareness remain significant barriers. This article examines the regulatory landscape, the influence of government policies on retail businesses, and the future potential of green marketing in Uzbekistan. It also offers recommendations for enhancing governmental support and fostering greater collaboration between the private and public sectors to advance sustainable retail practices.
Downloads
References
Nidumolu, R.; Prahalad, C.K.; Rangaswami, M.R. Why sustainability is now the key driver of innovation. Harv. Bus. Rev. 2009, 87, 56–64.
Narisetti, R. Author Talks: April Rinne on Finding Calm and Meaning in a World of Flux. McKinsey & Company Featured Insights. 2021, pp. 1–9. Available online: https://www.mckinsey.com/featured-insights/mckinsey-on-books/author-talks-aprilrinne- on-finding-calm-and-meaning-in-a-world-of-flux (accessed on 4 September 2021).
Pride,W.M.; Ferrell, O.C. Marketing, 8th ed.; Houghton Mi_in: Boston, MA, USA, 1993.
Prakash, A. Green marketing, public policy and managerial strategies. Bus. Strat. Environ. 2002, 11, 285–297.
Gul, R.F.; Liu, D.; Jamil, K.; Baig, S.A.; Awan, F.H.; Liu, M. Linkages between market orientation and brand performance with positioning strategies of significant fashion apparels in Pakistan. Fash. Text. 2021, 8, 1–9. [CrossRef]
Dhir A. et al. Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective //Journal of Retailing and Consumer Services. – 2021. – Т. 59. – С. 102398.
He, Q.; Silliman, B.R. Climate Change, Human Impacts, and Coastal Ecosystems in the Anthropocene. Curr. Biol. 2019, 29, R1021–R1035. [CrossRef] [PubMed]
Klein Goldewijk, K.; Beusen, A.; Janssen, P. Long-Term Dynamic Modeling of Global Population and Built-up Area in a Spatially Explicit Way: HYDE 3.1. Holocene 2010, 20, 565–573. [CrossRef]
Sterman, J.D.; Sweeney, L.B. Understanding Public Complacency about Climate Change: Adults’ Mental Models of Climate Change Violate Conservation of Matter. Clim. Change 2007, 80, 213–238. [CrossRef]
Bhattacharya, C.B.; Sen, S. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives. Calif. Manag. Rev. 2004, 47, 9–24. [CrossRef]
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
All content published in the Journal of Applied Science and Social Science (JASSS) is protected by copyright. Authors retain the copyright to their work, and grant JASSS the right to publish the work under a Creative Commons Attribution License (CC BY). This license allows others to distribute, remix, adapt, and build upon the work, even commercially, as long as they credit the author(s) for the original creation.
