COMPARATIVE ANALYSIS OF THE EFFICIENCY OF SEO OPTIMIZATION AND SOCIAL NETWORKS IN ATTRACTING THE TARGET AUDIENCE IN DIRECT MARKETING

Authors

  • Mamatkulova Shoira Djalolovna Candidate of Economic Sciences, Associate Professor of the Marketing Department, Samarkand Institute of Economics and Service

Keywords:

SEO optimization, social networks, direct marketing, target audience, promotion strategy, conversion, marketing channels, online promotion, KPI, digital marketing.

Abstract

The article provides a comparative analysis of the effectiveness of SEO optimization and social networks in the context of attracting a target audience in direct marketing. It considers the main strategies and methods used for website optimization and promotion in social networks, as well as their impact on brand visibility, interaction with potential customers and conversion. It examines key performance indicators (KPI) for SEO and social networks, as well as their role in creating long-term and effective relationships with the target audience. Based on the analysis, recommendations are presented for choosing the most effective channels depending on the goals and specifics of the business.

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References

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Published

2025-04-11

How to Cite

Mamatkulova Shoira Djalolovna. (2025). COMPARATIVE ANALYSIS OF THE EFFICIENCY OF SEO OPTIMIZATION AND SOCIAL NETWORKS IN ATTRACTING THE TARGET AUDIENCE IN DIRECT MARKETING. Journal of Applied Science and Social Science, 15(04), 116–120. Retrieved from https://www.internationaljournal.co.in/index.php/jasass/article/view/919

Issue

Vol. 15 No. 04 (2025): Volume 15 Issue 04

Section

Articles

License

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